Below you will find a discussion on how the effects of globalisation and representation are shifting customer preferences in television and entertainment.

In modern-day society, globalisation has been an influential trend, which has expedited the networking of goods and traditions all over the world. The entertainment industry has been hugely impacted by this trend. As numerous sectors for commercial activity and travel are permitting people to communicate across borders, there has been a huge improvement in the exchange of ideas and traditions across cultures. This interest has steadily integrated itself into recent media consumption trends, with worldwide television and film reaching broader markets across new areas. It can be said that this trend has origins in both education and social media. These days educational and cultural institutions are trying to stimulate global understanding using foreign language education, making individuals more intrigued and receptive to foreign content. Moreover, through social read more media, there has been a surge in cultural visibility, cultivating audience curiosity for international TV and film.

In the existing entertainment industry, modern technology has revolutionised the manner in which individuals are taking in media. Unlike conventional TV networks and telecasting services, the advancement of streaming sites has turned audience interests far from regionally limited and schedule-run media outlets. These entertainment platforms enable viewers to get access to a broader variety of content, on-demand, generating a series of contemporary television industry trends. Because of this, these sites are investing heavily in international material and backing partnerships with prominent foreign entertainment suppliers. The CEO of the company that owns Studio Dragon, for example, would identify the growing popularity of k-dramas beyond Asia. These programs are armed to accommodate for overseas viewers by means of multilingual subtitles and dubbing, as a crucial element for getting around language barriers as well as improving accessibility.

For many modern audiences, there has been an evident move away from traditional local entertainment, particularly as younger crowds are seeking more diverse and authentic narratives. Overseas media is becoming recognised for offering a fresh take on familiar genres alongside exploring distinct culturally elaborate stories that stand apart in the crowded media landscape. Current television trends are also focusing on representation. Audiences are displaying a significant interest in characters and environments that reflect a wider variety of human backgrounds. This has caused many audiences to seek out media from other regions, as they provide diverse world views and storytelling methods. Looking at the show business, for instance, the head of the fund that has a stake in Sky would appreciate that worldwide entertainment is rising in appeal. Likewise, the CEO of the Parent company of Columbia Pictures would concur that international film is coming to be more widespread. Additionally, recently many foreign media organisations and industry superstars are winning accolades and recognition at prestigious events. These latest trends in television and film are proving that the demand for international entertainment is increasing among overseas audiences.